About the Role

WMX is Warner Music Group's merchandise and e-commerce services division, helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences. The Senior Manager, E-Commerce Label & Artist Services will plan and execute direct-to-consumer (D2C) marketing strategies for a portfolio of artists and campaigns, serving as a strategic connector between labels (Rhino / Catalogue) and WMX, driving measurable growth across artist ecommerce and fan engagement.

Key Responsibilities

Partner closely with label marketing teams (Rhino / Catalogue) to align D2C strategies with album, tour, and broader artist campaigns
Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
Work with global marketing teams to ensure consistency and scalability across regions
Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
Monitor campaign performance and optimize in real time based on data and fan behavior
Surface opportunities to expand D2C initiatives beyond core campaigns
Propose suitable product types and create compelling offers based on innovation, competitor research and consumer behaviour
Run campaign and store P&Ls to ensure retail pricing meets requirements and targets are met

Requirements

3-5 years in a similar role
Collaborative marketing leader who thrives in cross-functional environments
Understanding of the dynamics of label marketing and artist campaigns
Comfortable balancing multiple stakeholders and working across teams
Both strategic and execution-oriented, with clarity, organisation, and follow-through
Nice to have: experience partnering with label marketing or similarly matrixed organisations; ability to manage multiple campaigns simultaneously

Details

On-site 3 days per week at 27 Wrights Lane, London. Reports to VP, E-Commerce Label & Artist Services.