Warner Music Group's WMX division (merchandise and e-commerce services) is hiring a Senior Manager, E-Commerce Label & Artist Services in London to plan and run direct-to-consumer marketing for a portfolio of artists and campaigns. The role connects the label marketing teams (Rhino / Catalogue) with WMX so D2C initiatives are built into wider campaign plans. Reports to the VP, E-Commerce Label & Artist Services; minimum 3 days a week in the office.

About the team

WMX is Warner Music Group's merchandise and e-commerce services division, helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences, from artist stores and limited-edition vinyl to tour merchandise and global retail programmes.

What you'll do

Partner closely with label marketing teams (Rhino / Catalogue) to align D2C strategies with album, tour and broader artist campaigns
Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
Work with global marketing teams to ensure consistency and scalability across regions
Translate campaign goals into D2C tactics across email, SMS, paid media and onsite promotions
Coordinate timelines, messaging and launches across ecommerce, creative and operations
Monitor campaign performance and optimise in real time based on data and fan behaviour
Surface opportunities to expand D2C initiatives beyond core campaigns
Propose suitable product types and create compelling offers based on innovation, competitor research and consumer behaviour
Run campaign and store P&Ls to ensure retail pricing meets requirements and targets are met

About you

A collaborative marketing leader who thrives in cross-functional environments
You understand the dynamics of label marketing and artist campaigns
Comfortable balancing multiple stakeholders and working across teams
Both strategic and execution-oriented, with clarity, organisation and follow-through
3-5 years in a similar role
Nice to have: experience partnering with label marketing or similarly matrixed organisations