Head of Marketing - Spinnin' Records
Warner Music Group
- Employment type
- Full-time
- Country / Region
- Netherlands
- City / Location
- Amsterdam
- Workplace
- Hybrid
- Seniority
- Director / Executive (10+ years XP)
- Salary
- Not communicated
- Language(s) required
- English
- Job offer language
- English
- Applications open until
- 28 October 2026
Warner Music Group is hiring a Head of Marketing - Spinnin' Records in Amsterdam, Netherlands. This is a full-time, hybrid position in Marketing, PR & Social Media at director / executive level. Applications are open until 28 October 2026.
More: Music jobs in Amsterdam · Music jobs in Netherlands
About the Role
Spinnin' Records is one of the world's leading dance music labels, with artists such as Alok, KSHMR, Mike Williams, Lucas & Steve, Gabry Ponte, and Lum!x, managing the largest online dance community in the world with more than 12 million followers and a YouTube channel (Spinnin' TV) with over 29 million subscribers. The Head of Marketing is the senior strategic leader accountable for developing, executing, and overseeing all marketing campaigns and strategies for the label and its artists, leading and mentoring a multidisciplinary marketing team while driving commercial success and audience growth.
Key Responsibilities
- Conceive and develop the entire marketing strategy, defining high-level priorities with innovation and data analysis central to all plans
- Lead, motivate, and mentor the multidisciplinary marketing team, including bi-weekly one-on-ones, training and development, and performance reviews
- Oversee and manage the entire marketing budget, directing investment across all campaign elements to maximize ROI and conversion
- Analyze market trends, consumption data, and campaign performance metrics to provide executive-level reporting and adjust strategies
- Proactively identify and maximize commercial opportunities for the roster, acting as key liaison with artists and external partners
- Define the optimal structure for the Marketing Department, implementing workflows, campaign guidelines and reporting mechanisms
- Act as the primary strategic liaison with local and international colleagues, translating vision into local and international execution
- Provide clear, strategic reporting to the General Manager on budget and OKRs
Requirements
- Minimum 5+ years of senior-level experience in music marketing
- Strong marketing and commercial mindset, understanding of the music industry's revenue streams and business models
- Deep understanding of the international dance music industry, media channels, consumer behavior, and cultural trends
- Deep knowledge of digital marketing, streaming platforms, and social media trends, with strong analytical skills
- Outstanding leadership and relationship management skills; ability to lead, negotiate, and close contracts with external partners
- Proven people management skills with a team of creative people
- Strong emotional intelligence and communication skills; a team player
Details
Hybrid role based in Amsterdam, Netherlands.
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