Muse Group (Hal Leonard) is looking for a CRM Marketing Manager to join the Marketing Communication Team and take full ownership of CRM strategy, execution, and performance for Hal Leonard across the US and Europe. Based in Cyprus or fully remote.

This is a new role created to bring all Hal Leonard CRM efforts under one dedicated owner. You will become the main driver of our B2B, B2C and B2E CRM initiatives, owning the roadmap, KPIs, campaign execution, automation, and experimentation.

We are actively integrating AI automation into relevant areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience.

Key responsibilities

Build and execute CRM strategy for the US and EU markets
Own CRM KPIs, reporting and performance improvements
Launch and optimize campaigns across email, push, in-web and other CRM channels
Improve activation, retention, conversion and win-back metrics
Manage CRM backlog, prioritize hypotheses and run A/B tests
Coordinate campaign creation with copywriters, designers and internal teams
Build and update landing pages, product pages and campaign assets
Work with HubSpot, Bloomreach, Dotdigital and other CRM/CDP tools
Introduce automation and AI-driven workflows
Improve audience segmentation, trigger chains and contact management

Requirements

3+ years of experience in CRM marketing, including both B2C and B2B CRM experience
Hands-on experience with CRM and CDP platforms (HubSpot, Bloomreach, Dotdigital)
Strong understanding of lifecycle campaigns, customer journeys, segmentation and trigger-based communications
Experience working with B2B CRM scenarios, such as lead nurturing, lead qualification, onboarding, re-engagement, sales lifecycle and communication with different customer/account segments
Experience with push notifications, in-web alerts, WhatsApp or similar communication channels
Experience working cross-functionally with marketing, product, editorial, sales and design teams
Strong analytical skills and ability to use CRM data to evaluate campaign performance and make data-driven decisions
Practical experience with A/B testing methodology: defining hypotheses, selecting appropriate audiences and success metrics, running tests and interpreting results
Strong understanding of segmentation methodology: defining audience criteria, using behavioral/demographic/transactional data, creating dynamic segments and tailoring communications accordingly
Experience with localisation and international campaigns, including adapting segmentation, messaging and campaign logic for different markets
Upper-Intermediate English or higher
HTML knowledge is a plus