Marshall Group is looking for a Director, Strategic Partnerships to lead its global collaboration and strategic partnership agenda, strengthening the brand's relevance, credibility and long-term growth through authentic participation in the wider cultural ecosystem.

Location

Stockholm or London.

About the role

Reporting to the VP Brand Marketing, you will define the global strategy for brand collaborations, long-term partnerships and brand ambassador programmes. Every partnership should reinforce Marshall's brand purpose, music heritage and long-term positioning. You will act as a key external representative of Marshall, building and maintaining a strong global network across culture, creativity, entertainment, lifestyle and commercial ecosystems, and working with regional teams and cross-functional stakeholders to bring partnerships to life consistently across markets and categories.

Collaboration and strategic partnership leadership

Lead Marshall's global collaboration and strategic partnership strategy across brand collaborations and long-term strategic partnerships
Develop the partnership strategy, principles and success criteria in alignment with Marshall's long-term brand direction
Identify and prioritise partnership opportunities that strengthen brand relevance, cultural credibility and commercial impact
Build and manage a balanced portfolio of strategic partnerships and collaborations
Support Marshall's global brand ambassador strategy for cultural voices outside music, complementing the musician strategy led by Artist Relations and Music Platforms

Cultural partnership strategy

Define how Marshall participates meaningfully within the wider cultural ecosystem while remaining true to the brand's purpose and heritage
Translate brand direction into clear frameworks and guardrails for cultural participation, in close partnership with the Senior Integrated Marketing Manager, Brand
Guide internal teams and external partners in applying Marshall's brand direction consistently across collaborations

Cross-functional and regional support

Partner with regional and cross-functional teams to activate partnership strategies effectively across categories and markets
Support campaign planning, creative briefing and strategic guidance for key collaborations and partnerships
Ensure partnership work is connected to broader integrated marketing plans and the overall brand narrative

Product strategy influence and brand direction

Define the strategic intent for collaboration and partnership opportunities that influence future product and brand experiences
Partner with Product and Commercial teams to ensure partnership opportunities are considered early in roadmap planning
Support the VP, Brand Marketing in governance and prioritisation for brand-led collaboration opportunities across the product roadmap
Maintain strategic ownership while partnering with Product teams through development and delivery

Thought leadership and external representation

Act as a senior external representative of the Marshall brand, building and maintaining relationships across cultural, creative, entertainment and commercial communities
Bring forward-looking perspectives on partnerships, collaboration and cultural trends to inform brand and business strategy
Represent Marshall in senior-level discussions with collaborators, partners and industry leaders

Who we're looking for

Strong strategic leadership and decision-making capability, with the ability to set long-term direction and guard brand integrity
Deep understanding of brand building through culture, partnerships and collaborations
Excellent stakeholder leadership skills, able to influence at senior levels across Brand, Product, Commercial and regional teams
Confident external representative and thought leader, comfortable leading senior-level partner and collaborator discussions
Ability to balance creative ambition with commercial and operational realities
Clear communicator with strong judgement, able to provide clarity and direction in complex environments

Experience and skills

8-10+ years' experience in strategic partnerships within global consumer, lifestyle or cultural brands
Senior leadership experience defining and leading collaboration, partnership or brand-led cultural strategies at a global level
Proven track record of shaping brand direction through partnerships, collaborations, ambassador programmes and brand-led initiatives beyond traditional marketing
Strong experience operating within complex, matrixed global organisations, setting governance, priorities and decision-making frameworks
Established external network across creative, cultural, lifestyle and commercial communities, with experience unlocking high-impact brand opportunities

Relocation and equal opportunities

Marshall encourages applications from all over the world and offers relocation support tailored to each role, which always includes visa/work permit application, local authority registration and a home-finding service. Marshall fosters an inclusive workplace and does not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status.

About Marshall Group

Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Its flagship brand, Marshall, has over 60 years of rock 'n' roll attitude on stage, at home and on the go, with a team of 800 employees and products sold in over 90 markets worldwide.