inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for its MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio and Headrush. The role manages dealers in the UK, Ireland and Benelux.

Key responsibilities

Manage dealer accounts and relationships in the designated markets.
Achieve sales targets, strategies and tactical action plans across the channel.
Recruit and nurture direct dealer relationships.
Conduct regular performance reviews with dealers, offering tools, content and training to drive sell-through.
Coordinate with marketing on campaigns and product demos at dealer level.
Analyse sales performance, identify whitespace and implement commercial initiatives for MI verticals.
Support new product introductions with launch planning, demo support and channel marketing.
Plan future activity with the dealer network; ensure dealer compliance with SDA requirements (in-store and online displays, merchandising).
Maintain accurate CRM data, forecasts and territory insights.
Participate in trade events, roadshows and local activations.

Skills, knowledge and expertise

5+ years of sales experience in the MI or audio technology industry, managing dealers.
Deep familiarity with products for musicians, producers and educators (synths, drum machines, interfaces, digital production tools).
Combines strategic thinking with detailed tactical execution across complex territories.
Fluent English; other European languages a plus.
Willingness to travel up to 40% of the time.
Passion for music creation, instruments and technology.

Benefits

24 days annual leave (plus public holidays), private healthcare, pension scheme, employee assistance programme, cycle-to-work scheme, staff discount on inMusic products, £1,000 annual training allowance, sick pay.

Details

Full-time, hybrid. Location: Ash Vale (Farnborough), UK.

Sales Manager – MI Brands (UK & Benelux)