About the Role

IDOL, a fully independent artist and label services company, is hiring an Audience Development Manager in Paris or London to grow the presence and revenue of distributed artists and labels on social platforms such as YouTube, Meta, TikTok, Twitch, Instagram and Snap, through organic and paid audience development.

About IDOL

IDOL is a fully independent Artist & Label Services Company founded in 2006 with offices in Berlin, Paris, London, New York and Johannesburg. Following our highly selective A&R approach, IDOL offers a high level of marketing resources and personalised attention to its partners.

Constantly expanding, the company now counts 70+ people and offers full worldwide digital distribution services to labels such as Mexican Summer, Lex Records, City Slang, Erased Tapes, Fire Records, Gondwana Records, Full Time Hobby, Soundway records, Tru Thoughts, as well as artists like Four Tet, Jessica Pratt, Daphni, Cate Le Bon, José Gonzalez, Kiasmos, Lambrini Girls, DJ Zinc and more.

Additionally, IDOL offers a range of other services including Audience Development, Rights Management, International Coordination, Physical Distribution and Direct-to-Consumer (D2C) solutions.

Through its technology subsidiary IDOL Tech, IDOL markets its Labelcamp distribution application. The Labelcamp platform is used by prestigious music companies worldwide, such as [PIAS], Because, ROM, Ditto or Kompakt.

Mission

In charge of a defined roster of labels and artists, the Audience Development Manager is responsible for helping to develop the presence and revenue of artists and labels distributed by IDOL on social platforms (YouTube, Meta, TikTok, Twitch, Instagram, Snap, etc.).

Reporting to the Head of Audience Development, he/she will recommend organic and/or paid audience development actions tailored to the projects worked on.

As an integral part of the Distribution team, he/she will work closely with the Label Management, Retail Marketing, and Content Operations teams to ensure high-quality service to IDOL’s partners.

Main Tasks

Supporting IDOL’s labels with their organic and paid audience growth strategies
Content strategy audits and recommendations to grow audience and revenue for distributed artists and labels
Recommending, setting up, and tracking ad campaigns across: Social DSPs (TikTok, YouTube, Instagram, Facebook, Snap...), Audio DSPs (Spotify, Deezer, Amazon), On- and Off-Platform (creator and UGC campaigns, display...)
Managing and developing artists’ YouTube channels as well as IDOL thematic channels
Building and nurturing close relationships with partner platforms
Analyzing and tracking results for both organic and paid initiatives
Regularly monitoring catalog performance to inform and alert the distribution teams
Catalog audits (onboarding and periodic reviews) and business reviews with distributed labels and artists
Competitive intelligence and market opportunity tracking to identify emerging trends
Production of Best Practices based on platform developments for our labels and the marketing teams

Skills & Experience

Passionate about music and strong interest in new music consumption trends
Native English or full proficiency English (C2)
Minimum 3 years of experience in Digital Marketing and/or audience development roles
Degree in Marketing
Strong organizational skills, autonomy, and great interpersonal skills
Analytical mindset
Solid understanding of the social media landscape and experience with ad platforms (Google Ads, TikTok Ads, Meta Business Manager, etc.)
Proficiency in Google Workspace
French or German speaking is a plus

Conditions of Employment

Indefinite contract
Starting date: ASAP
Salary: Competitive DOE
Profit Share Programme
Paid Bank Holidays
25 Paid Vacation Days – increasing with service
Hybrid working (working remotely up to 2 days a week)
Location: London (Kennington) or Paris 11

For us, IDOL is above all a team of people. Benevolence, respect, engagement and openness are at the core of our ethos. We are committed to promote these values. We are an equal opportunity employer and value diversity. We welcome applicants from all backgrounds.

How to Apply

To apply, please send CV and covering letter to jobs@idol.io with email topic as indicated: “IDOL Job Application – Audience Development Manager”.