Be-Hookd, an award-winning social media and digital agency for music, entertainment and fashion talent, is looking for an experienced Account Director to lead client accounts, campaign strategy and a team of executives and account managers in London.

Opportunity

Be-Hookd's 30+ strong team across London, LA and NY is going through hyper-growth and plans to scale to over 40 people over the next 12 months. This is a chance to join a highly successful business at a pivotal moment, with impact from day one.

About Be-Hookd

Award-winning digital agency specialising in brand development, growth hacking and high-level partnerships
Develops reactive digital campaigns for entertainment talent and brands: growing artists into international superstars and partnering musicians with global brands
Campaigns delivered for The Script, Tinie Tempah, Sean Paul, Sir Andrew Lloyd Webber, the BBC, ITV, Activision and LVMH
Named Social Media Agency of the Year at the 2020 Global Agency Awards and awarded Best Use of Facebook at the Drum Awards for Social Media 2020

Who we are looking for

An Account Director with a background in the entertainment industry (agency background preferred)
Strong, demonstrable understanding of pop culture, the entertainment industry, social media, advertising and influencer marketing
A proactive self-starter keen to help Be-Hookd into its next phase of growth

Overview

Minimum of 5 years demonstrable experience in digital marketing at an entertainment agency
Drive the agency's offering in influencer marketing and advertising
Campaign strategy: develop strategies for social and digital proposals, written and conceptual, and own the storytelling of campaigns for audiences and clients
Social strategy: bring insight and depth of experience to channel strategies, social campaign plans and best practices
Research and recommend global strategies beyond the traditional social/digital space (approach to talent, international, PR, etc.)
Ensure retention of clients and team members and facilitate further growth
Maximise efficiency, productivity and performance by making sure operations run smoothly
Oversee a team of executives and account managers reporting to the Managing Director
Ensure the company's core values are part of every piece of work delivered externally and instilled internally

Responsibilities and duties

Be a thought leader in influencer marketing and advertising, sharing expertise within the team
Understand contemporary culture (entertainment, youth cultures, fashion, etc.) and research clients autonomously to develop informed ideation
Oversee internal processes and help improve and maintain office systems
Account management, including day to day, community management, monthly and weekly strategy and ideation, and reporting

Skills

A positive team player who works effectively with inputs from others
Delivers solutions that maintain and strengthen customer trust
Leads from the front with a can-do attitude and proactive ownership of projects and processes
Maintains staff morale and trains the team to take ownership of tasks with minimal supervision
Manages and delegates effectively, inspiring loyalty and commitment
Reviews staff performance regularly and is responsible for their development
Contributes to the smooth running of the company and to building a successful future for the agency

Knowledge and requirements

5+ years experience in the music, entertainment or media industry; agency background preferred
In-depth knowledge of best practice and native channel analytics (Facebook, Twitter, YouTube, Instagram, Pinterest, TikTok, Snapchat)
Experience with social listening tools
Great knowledge of influencer marketing and advertising
Superb presentation and communication skills, able to sell ideas to clients and internal stakeholders
Active passion for campaign strategy, social media and digital technology
Understanding of trends in the new media and entertainment business
Creative mindset with the ability to solve tough problems under pressure and tight deadlines in a fast-paced environment