About the Role

Atlantic Records UK is home to iconic UK artists from Ed Sheeran and Charli xcx to Fred Again.., Barry Can't Swim, Erin LeCount and Maisie Peters. The Atlantic UK digital team works hand-in-hand with marketing and US counterparts to construct artist campaigns, driving online amplification, growing audiences and galvanising fan communities. The Digital Strategist will drive the end-to-end planning and execution of first-class digital campaigns focused on engaging and growing artists' audiences online.

Key Responsibilities

Manage a roster of artist campaigns, delivering digital marketing strategies across social, community, direct-to-fan and influencer marketing
Work closely with artists and managers to architect end-to-end content strategies (ideation, production, distribution) across major social platforms
Drive strategic direction and daily management of artist social media accounts, optimised for platform-native engagement
Construct content ecosystems beyond owned social channels, including HQ, third-party and fan pages
Collaborate with the Direct-to-Fan and Community team to grow 1st-party data and nurture fan communities (Discord, Reddit, etc.)
Work with the Creator Marketing team on influencer strategies, identifying briefs and key creators to drive track-level usage and artist awareness
Source and collaborate with content creators, independently managing social-first content shoots and briefing suppliers
Work with social partners (Meta, TikTok, YouTube, Snap) to deliver platform support and best-in-class strategy
Own campaign tracking, documentation, and reporting on assigned projects
Use data and insight tools to inform strategic campaign decisions

Requirements

Minimum 3 years' experience working across music marketing campaigns with a proven track record of success
Strong understanding of digital marketing principles, best practice and growth tactics
Avid social media consumer with a strong pulse on internet culture
Curious, constantly evolving approach to artist marketing with interest in emerging trends
Organised, able to manage tasks effectively and meet deadlines
Clear communicator and collaborative team player
Data-minded, able to use data to inform decisions and report on campaign progress
Nice to have: experience creating/commissioning social-first content directly; familiarity with digital marketing tools and analytics platforms; label, management or agency experience working directly with artists

Details

On-site 4 days per week at 27 Wrights Lane, London.